On Street Teams, and My Lack of One

26 Jun

This hits the sweet spot of why I’m not on a street team and why I’m not a fan of the concept, however well intended.

Cecilia Grant

I know; I was supposed to be back with a post on why I think bad reviews are valuable and worthwhile. It’s about 2/3 drafted, but I keep thinking of new things or changing my mind about existing things, and so I keep tinkering. At the moment I’m thinking of scrapping what I have and starting over.

(Advice to beginning writers: don’t be a tinkerer. Take it from me; it’s a terrible way to write.)

So I’ll jump ahead and talk about a smaller, more manageable subject: street teams.

Yesterday on Twitter, the author Lauren Dane asked what people thought of street teams, and helpfully storified the responses. There were a number that I felt some agreement with, but none that precisely articulated my own position, which goes like this:

I’m all for people feeling evangelical about a book, including any and all of my books. But the street-team…

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